Advocates, Best Practices, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Service, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Should I Buy from YOU?

The good and the bad of the Internet is that you can find virtually ...

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Advocates, Analytics, Best Practices, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Experience 2.0, Customer Focused, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

We HEAR it…we SEE it…we WANT it…then why Don’t we DO it?

There are tons of statistics floating around today about how much time your visitors ...

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Advocates, Best Practices, Business Strategy, Content Marketing, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Content Marketing” can lead to “Word-of-Mouth”

You are at a gathering and see a group of people talking and decide ...

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Advocates, Best Practices, Brand, Content Marketing, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Have Marketers now RUINED “Story Telling” for B2B?

“Image courtesy of Ambro/ FreeDigitalPhotos.net” If you are in marketing or use social media ...

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Best Practices, Business Strategy, CEO, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools

B2C is the “window into the future” for B2B

“Image courtesy of Stuart Miles/ FreeDigitalPhotos.net” We all love “windows into the future” so ...

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Advocates, Authenticity, Best Practices, Blogging, CEO, CEO Insights, Customer Experience, Engagement, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Voice of the Customer

The New Role and Meaning of “Chief Executive Officer”

The traditional CEO title, Chief Executive Officer, may not necessarily be the right descriptor ...

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Advocates, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Networking, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is about “Passion” not Facts

Have you ever had someone come up to you that is so excited about ...

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Advocates, Analytics, Authenticity, Best Practices, Brand, Customer Loyalty, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Leadership” and “Management” translate in Social Media

LEADERSHIP is about “leading people” because they choose to follow you…emotionally. You are the ...

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Brand, Breaking News, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Increased Profitability, Interaction, Leadership, Marketing, Mind Shift, Relationships, Results, Risk, Sales, Social Media, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

“Why” McDonald’s added FIRST Customer Officer…5 Things to Learn

Believe it or not, McDonald’s has just added its FIRST “Customer Officer.” Whether you ...

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Authenticity, Best Practices, Business Strategy, CEO Insights, Customer Experience, Engagement, Expectations, facebook, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Podcast, Promises, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Media, Transparency, twitter, Voice of the Customer, Word-of-Mouth

The Changing Face of News…and Life

News hasn’t changed…it is still important and it is still the drug of choice ...

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