Advocates, Authenticity, Business Strategy, Cost of Sale, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Selling FAILS today…5 Ways to Help it Succeed

I’m sure the most people reading this blog post are sales people, sales managers, ...

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Advocates, Authenticity, Best Practices, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Social Media Comes to the Rescue of Your Customers

I hear this all the time…it is a blessing and a curse…a joy and ...

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Advocates, Best Practices, Brand, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Leadership, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Sales, Strategy, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Do You Really Need Google?

“OMG…if we aren’t at the top of the search results no one will ever ...

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Advocates, Brand, Business Strategy, CEO, CEO Insights, Cost of Sale, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Relationships, Results, ROI, Sales, Strategy, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Thinking “Long-Tail” is even more critical in “Quick Results” World

“Image courtesy of Cooldesign/ FreeDigitalPhotos.net” We all want it FAST…in fact, we all want ...

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Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Promises, Push Marketing, Results, Risk, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When we TALK…nobody LISTENS

We have become a society of “ME’s”…it’s all about ME. What can you do ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Expectations, Interaction, Market Differentiation, Passion, Promises, Sales, Voice of the Customer, Word-of-Mouth

Does Great Service = A WOW Experience?

“Image courtesy of Stockphoto/ FreeDigitalPhotos.net” Do you and your company equate great service with ...

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Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

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Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

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Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

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