Social Media | WOM10 - Part 17

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Category: Social Media

Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

Advocates, Blogging, Business Strategy, Customer Experience, Customer Focused, Engagement, Interaction, Mind Shift, Relationships, Social Media, Social Media for Executives, Social Networking, WOM on Steroids, Word-of-Mouth

ALL Generations use Word-of-Mouth

It happened again last week…when I was giving a speech, someone asked me who ...

Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

Business Strategy, Increased Profitability, Marketing, Mind Shift, Results, ROI, Social Media, Traditional Marketing, Traditional Media

Make the “i” in “ROi” first, then analyze the “R”

In the 100+ speeches I give every year, this one question is definitely in ...

Social Media, Word-of-Mouth

Happy Mothers Day…Spread the “word”…

HAPPY MOTHERS DAY to every mother out there – what a beautiful day we ...

Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

Customer Experience, Engagement, Helping, Mind Shift, Social Media, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio ...

Business Strategy, CEO, Helping, Leadership, Pull Marketing, Push Marketing, ROI, Social Media

What “One thing” annoys me about social media?

I had the privilege of speaking to a great group of marketing leaders from ...