Advocates, Best Practices, Brand, Business Strategy, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, Retention, ROI, Sales, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is Awesome…but not Always…3 Reasons Why

There is no business on the planet that doesn’t want more Word-of-Mouth…it is the ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Feedback, Customer Focused, Customer Obsessed, Customer Retention, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Relationships, Results, Retention, ROI, Sales, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

We’re reaching a “Tipping Point” as Leaders…5 Ways to Prepare and Thrive

Today we have hundreds and thousands of choices available to us, the customer, to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Leaders: You’re BRAND is EVERYTHING…Protect it at ALL COSTS

BlackboardBrand BRAND is an incredibly simple concept…made complex and difficult by those trying to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Promises, Results, Risk, ROI, Sales, Social Media, Social Networking, Strategy, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Marketing, Agencies, and other Models Don’t Work Today

TRUST…let me be a bit more specific…LACK OF TRUST. “Trust” has always been a ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Podcast, Pull Marketing, Push Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Social Media doesn’t work in the Industrial Revolution

It’s a given today that Social Media doesn’t work for many companies. Upon further ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Promises, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Transparency, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Think 180…your Business will STAND OUT…like Hotel Drisco

Everyone wants to be a little better (and different) than their competitors…maybe a lot ...

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Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, facebook, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Promises, Relationships, Results, ROI, SEO, Social Media, Social Media for CEOs, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is about Saving Your Customers TIME

Word-of-Mouth has been called the “search killer” because there is little if any need ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Cost of Sale, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth is BAD for You…2 Key Issues

Free Word And Fireworks Showing Freebie and Promotion Word-of-Mouth has been (and still is) ...

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Advocates, Analytics, Best Practices, Brand, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Forget the “Numbers”…they’re Misleading You

From the beginning of the Internet Revolution and the tidal wave of Social Media, ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Social Media, Social Networking, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Time to Change your Thinking about “Brand”…think “Conversation”

Everyone wants to have their own “Brand”…one their audience can easily identify with and ...

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