Advocates, Analytics, Authenticity, Best Practices, Brand, Customer Loyalty, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Leadership” and “Management” translate in Social Media

LEADERSHIP is about “leading people” because they choose to follow you…emotionally. You are the ...

 ​Read More

Authenticity, Best Practices, Business Strategy, CEO Insights, Customer Experience, Engagement, Expectations, facebook, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Podcast, Promises, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Media, Transparency, twitter, Voice of the Customer, Word-of-Mouth

The Changing Face of News…and Life

News hasn’t changed…it is still important and it is still the drug of choice ...

 ​Read More

Authenticity, Brand, Creativity, Customer Experience, Engagement, Interaction, Market Differentiation, Marketing, Pull Marketing, Push Marketing, Results, Social Media, Tools, Traditional Marketing, Traditional Media, Transparency, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Low Will They Go To Get You To Watch Their Ad…

We all know traditional media is either dead or rapidly dying, depending on which ...

 ​Read More

Advocates, Breaking News, Engagement, Market Differentiation, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Even SI.com can’t beat Google…but WOM can

If you are into sports at all, you probably heard the breaking news that ...

 ​Read More

CEO, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Traditional Marketing, Traditional Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

(Another) Presentation on Social Media…they MISSED IT

“Image courtesy of imagerymajestic/ FreeDigitalPhotos.net” This is crazy. I just spent an hour listening ...

 ​Read More

Best Practices, Creativity, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth

Focus on “The Corners of the Circle”…not in Committees

“Image courtesy of Ambro/ FreeDigitalPhotos.net” Committee is another name for “neutering.” If you want ...

 ​Read More

Advocates, Authenticity, Customer Experience, Expectations, Social Media, Social Networking, Tools, Traditional Media, Transparency, Word-of-Mouth

Word-of-Mouth is the new Judge

Take a look at this list of companies ragan.com shared on their blog, “Report: ...

 ​Read More

Creativity, Innovation, Leadership, Mind Shift, Passion, Social Media, Social Media for CEOs, Social Media for Executives, Tools

If you don’t believe me…listen to the kids!

I give hundreds of speeches a year to CEOs, Business Owners, and other top ...

 ​Read More

Engagement, Interaction, Leadership, Strategy, Tools

Is Social Media “really” FREE?

When you have “FREE” in the conversation, one thing usually happens – everyone wants ...

 ​Read More

Brand, Leadership, Marketing, Risk, Tools

How much is your "BRAND" worth?

I have to admit – I”M SHOCKED! This past week I was talking to ...

 ​Read More