Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, ROI, Social Media, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Stop Marketing for your Competitors

Your competitors, by definition, sell the same (or similar) products and services to you…that’s ...

 ​Read More

Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, SEO, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Customers Don’t Care about Your Search Rankings…WHY You Shouldn’t Either

When someone talks about being ranked #1 on Google (or Bing, Yahoo, or other ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promises, Pull Marketing, Push Marketing, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Customer Service is a Risky Strategy

Customer Service by its very nature is a “reactionary” process most organizations create to ...

 ​Read More

Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Interaction, Leadership, Listening, Market Differentiation, Relationships, Results, Risk, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is the ULTIMATE test of “Customer Action”

Customers tell us all kinds of things…often times what they feel we want to ...

 ​Read More

Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Your BEST EMPLOYEES can Kill your Business

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer ...

 ​Read More

Advocates, Best Practices, Brand, CEO, CEO Insights, Communication, Cost of Sale, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Tools, Traditional Marketing, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

ONE THING every Customer Hates…

Blackboard You’re a loyal customer and you keep shopping at a certain store because ...

 ​Read More

Advocates, Analytics, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

When a Customer Complains you win…5 Reasons Why

Woman Stressed Listening To A Loud Complaint When a customer complains all kinds of ...

 ​Read More

Advocates, Best Practices, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

CUSTOMER LISTENING (not ACTIVE LISTENING) can Make or Break You

Everyone is familiar with the term “Active Listening”… It means listening intently and repeating ...

 ​Read More

Advocates, Best Practices, Blogging, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Buffet Line” will Make or Break You Today

With the advent of the Digital (or Internet or whatever you want to call ...

 ​Read More

Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, Word-of-Mouth

Do you really need to experience the PAIN to get the GAIN?

Portrait of angry woman screaming on the phone isolated on a white background The ...

 ​Read More