Best Practices, Creativity, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth

Focus on “The Corners of the Circle”…not in Committees

“Image courtesy of Ambro/ FreeDigitalPhotos.net” Committee is another name for “neutering.” If you want ...

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Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Promises, Push Marketing, Results, Risk, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When we TALK…nobody LISTENS

We have become a society of “ME’s”…it’s all about ME. What can you do ...

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Advocates, Blaine Millet, Business Strategy, Customer Experience, Customer Focused, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

David vs. Goliath is really a Word-of-Mouth Story

Being a Christian I get the David and Goliath story…you probably get the story ...

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Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Helping, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOW, that was Mediocre…

Somehow these words don’t go together but they are exactly what we deliver to ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Advocates, Customer Experience, Customer Focused, Helping, Market Differentiation, Pull Marketing, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Who do YOU want Talking about YOU…

“Image courtesy of cooldesign / FreeDigitalPhotos.net” People ask me all the time, “Isn’t it ...

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Advocates, Customer Experience, Customer Focused, Expectations, Market Differentiation, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Flip the ICEBERG

“Image courtesy of federico stevanin / FreeDigitalPhotos.net” Is there anyone out there who hasn’t ...

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Best Practices, Engagement, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Storytelling, Viral Marketing, WOM on Steroids

Is your audience “sharing” or “deleting” your content?

I was meeting with a prospective client today who is in a “laggard” industry ...

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Advocates, Best Practices, Blogging, Engagement, Helping, Passion, Pull Marketing, Relationships, Storytelling, Transparency, Trust, Viral Marketing

Do you have “Passion”?

Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a ...

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Relationships, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what ...

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