Acting in an Authentic way and treating people authentically is an “action” you choose ...
Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Passion, Promise-Driven Organizations, Promises, Relationships, Results, ROI, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing