WOM on Steroids | WOM10 - Part 23

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Category: WOM on Steroids

Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what ...

Best Practices, Engagement, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Storytelling, Viral Marketing, WOM on Steroids

Is your audience “sharing” or “deleting” your content?

I was meeting with a prospective client today who is in a “laggard” industry ...

Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” ...

Advocates, Storytelling, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Testimony” vs. “Tranparency” – any difference?

I was sitting in church yesterday at Overlake Christian Church listening to a great ...

Authenticity, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a ...

Advocates, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra ...

facebook, Push Marketing, Results, Social Media, twitter, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Elections will never be the same again…

This election today will be looked back on in history as one of the ...

Relationships, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what ...

Customer Experience, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ogilvy gets it….Word-of-Mouth IS the answer

Brian Featherstonhaugh, CEO and Chairman of Ogilvy One Worldwide wrote a great blog post ...