Advocates, Analytics, Best Practices, Brand, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Forget the “Numbers”…they’re Misleading You

From the beginning of the Internet Revolution and the tidal wave of Social Media, ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Relationships, Results, Sales, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “CAMPFIRE” Strategy for Business Leaders

Everyone has sat around a campfire at one time or another in their life…most ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Is CUSTOMER RETENTION the New Promised Land?

Customer RETENTION or Customer LOYALTY have once again become hot topics for most companies. ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Want Your Customers to Talk and Engage with You…think Psychographics

Demographics are so yesterday…they served us well in the Industrial Revolution era. But in ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Change the Direction of YOUR ARROW and Stand Alone in your Market

It’s time to change the way the arrow is pointing…away from YOU TO THEM…to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Think of your CUSTOMER like the NEWSPAPER

Take yourself back 10 years…before Social Media was the mainstream for information. How did ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Promises, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

4 Levels of TRUST Companies have…Which one(s) do you have?

The key issue when it comes to any type of marketing is one word…TRUST. ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Social Media, Social Networking, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Time to Change your Thinking about “Brand”…think “Conversation”

Everyone wants to have their own “Brand”…one their audience can easily identify with and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Passion, Promises, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Dear CEO/Business Owner…Is this on your Dashboard?

Is there any better dashboard item or measurement of success than having your “desired” ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Playing in the “Rookie League” or “MLB”

For those of you who aren’t baseball fans, this title might not mean much ...

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