Advocates, Best Practices, Business Strategy, CEO, Creativity, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How to Successfully Push Through the “Valley of Despair” and Achieve the “DREAM”

I deal in the world of helping Dreams come true…at least when it comes ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Leaders…You CAN’T be Both…pick ONE

Everyone wants to be unique, different, stand out in the crowd, and be viewed ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Think of your CUSTOMER like the NEWSPAPER

Take yourself back 10 years…before Social Media was the mainstream for information. How did ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Promises, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

4 Levels of TRUST Companies have…Which one(s) do you have?

The key issue when it comes to any type of marketing is one word…TRUST. ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Social Media, Social Networking, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Time to Change your Thinking about “Brand”…think “Conversation”

Everyone wants to have their own “Brand”…one their audience can easily identify with and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Passion, Promises, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Dear CEO/Business Owner…Is this on your Dashboard?

Is there any better dashboard item or measurement of success than having your “desired” ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Dear CEO/Business Owner…It’s a GAME CHANGER

As the “Big Kahuna” in your organization, you are responsible for many things…the buck ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Experience Trust vs. Product/Service Trust…the Tortoise and the Hare

3D Render of a Tortoise and Hare race metaphor You hear it all the ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Playing in the “Rookie League” or “MLB”

For those of you who aren’t baseball fans, this title might not mean much ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, SEO, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

So they found you…now what?

You made it…you just spent a boat load of money on SEO, AdWords, PPC, ...

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