Word-of-Mouth | WOM10 - Part 27

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Category: Word-of-Mouth

Brand, Customer Experience, Engagement, Interaction, Market Differentiation, Pull Marketing, Push Marketing, Results, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

BE the “Clown” – BE “Memorable”

With the upcoming 4th of July holiday coming up, it made me think of ...

Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

Advocates, Blogging, Business Strategy, Customer Experience, Customer Focused, Engagement, Interaction, Mind Shift, Relationships, Social Media, Social Media for Executives, Social Networking, WOM on Steroids, Word-of-Mouth

ALL Generations use Word-of-Mouth

It happened again last week…when I was giving a speech, someone asked me who ...

Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

Social Media, Word-of-Mouth

Happy Mothers Day…Spread the “word”…

HAPPY MOTHERS DAY to every mother out there – what a beautiful day we ...

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

Customer Experience, Engagement, Helping, Mind Shift, Social Media, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio ...

Business Strategy, Customer Experience, Customer Loyalty, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Promises” – still the foundation…

This week I was in a discussion with a new client about their business ...