Word-of-Mouth | WOM10 - Part 30

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Category: Word-of-Mouth

Relationships, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what ...

Customer Experience, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ogilvy gets it….Word-of-Mouth IS the answer

Brian Featherstonhaugh, CEO and Chairman of Ogilvy One Worldwide wrote a great blog post ...

Customer Experience, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM drives Value – McKinsey agrees…

There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing. ...

Storytelling, Trusted Relationships, Word-of-Mouth

Creating Trusted Relationships using Social Media…

Why do people want to read what you write? Why do people focus in ...

Helping, WOM on Steroids, Word-of-Mouth

True "Word-of-Mouth" – at an individual level

Thousands of people, millions of stories, and when you look at it from this ...

Advocates, Pull Marketing, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about ...

Tools, Word-of-Mouth

Hey, the book is almost here…

As many of you know if you have followed us or caught one of ...