OK – after giving over 500 speeches and consulting with numerous clients in the area of Social Media and Word-of-Mouth, I surrender, you win! Social Media IS the biggest time suck and waste of time ever created and as a business you should wait it out and wait for it to go away. I got caught up in all the hype like millions of others and after seeing how it has negatively impacted most businesses, my advice is simple – DON’T DO IT!!
It is all “smoke and mirrors” – just like the sets in Hollywood. There’s no real substance behind this so called “new way to communicate with your audience” claim. The audience is telling us over and over, “Stop sending me all this crap” and we aren’t listening. We still keep sending all the crap – only now we have well over 365 channels to send it through. Nobody wants to hear from you – especially everywhere they go and in everything they read. We just have to realize this and STOP IT. I know, it is hard for me to admit, but I was wrong…
Advocacy isn’t all it’s cracked up to be either. Do you really need that many people out there singing your praises and telling others about you? No – it’s too much work to focus on such a small group of people. It is much easier to focus on much larger groups – 10X as many people and just send them stuff on a regular basis. They will either buy or leave but that’s OK because someday someone will buy from you and that’s all that matters. Buy Google adwords and blast away – it really works!
It takes a big man to admit defeat – I’m admitting it. You win! Stop all this nonsense – business as usual is the new mantra. Go forth and broadcast your message – it will work eventually and for a whole lot less time investment. Newsletters really are read in depth by your audience – pump them out and watch the dollars flow in. There you have it – the new Business Strategy for Success!! Good luck with it and share your comments with me and all the readers of my blog – we all want to hear your success stories…
(Just one thing I ask before you send me your comments and suggestions…please wait until April 2nd :-))
