While doing my normal morning reading, I happened to jump on to Facebook to check in and see if anyone I know was in trouble or having a difficult time. Something I hope someone is doing for me as well so we can all help each other. Then I came across this…
In times of fear, uncertainty, and doubt (FUD) people make emotional snap decisions. Now is the time to capitalize on this to grow your business.
Seriously?!? I’m not going to tell you who it is…it probably pertains to more than this one person or company, unfortunately. I get that they are trying to capture new clients and give you “a model” to help you improve your business during this horrendous time…but capitalizing on FUD? I don’t know about you, but this is just plain wrong in my opinion. This is disgusting…
When I think about the thousands of business owners out there struggling right now and trying to figure out any way they can survive and possibly stay in business, this is NOT the time to prey on their weakened emotional state of mind. This is not the time to swoop in with pipe dreams of utopia and promise to get them out of trouble if they follow a certain “system.” This is not the time to prey on hard working business leaders when they are struggling, confused, and mentally down. Actually, it’s exactly the time to do just the opposite…
If you have a system that can turn someone around quickly, that’s awesome. I don’t. My model is one that takes some time and effort to build and transform a company into being Customer Obsessed. My model won’t work for a two-week turnaround…and I know it. Yours may not as well…that’s OK in my book.
However, there are parts of every model or approach that can have some immediate impact on a business or help the leaders get their heads pointed in the right direction amidst all the FUD going around today. We need to help them…for FREE. That’s right, we need to offer whatever we know from our experiences that can help give them a boost and help them think more clearly about how they can survive. I think we owe it to each other during this point of time…not trying to figure out how to create “Panic Buying” of our products and services. As I said, that’s just disgusting.
This is all going to work itself out sometime in the future…we know that. But what we do right now, as experts in our own areas can really help keep people positive and moving forward. Think about it for a minute…if everyone who has a great model or system to help grow a business can offer insights and advice to help keep others in business, we all WIN. We all get to keep going after this is all over…and isn’t that what it’s all about? Isn’t that the “right” thing to do. For me, it is what God would want as well.
So as disgusting as the statement is that I shared in the beginning, let’s do the opposite. Let’s look at what each of us have and see what we can do to help everyone else survive. Let’s use our massive (and I mean massive) intellectual training, knowledge, and experience to suggest ideas to others that could help them keep on keeping on. Let’s not let anyone whither on the vine…let’s build them up and offer whatever we can to help them move forward. Are you in?
What To Do Next...
As a member of the Business Advisory, Consulting, and Speaking Industries in our business community, I hope you will all rally around this and brainstorm what your best, short-term ideas could be…write them down…write a blog post with these ideas…post it on LinkedIn…do something with them. They may not all be awesome…but many of them will…and if one, just one helps a business leader, you have helped! And unlike the person preying on the FUD emotions, we get to help create positive, hopeful emotions in people who may have very little if any hope.
This won’t solve everything…I know that. It won’t eliminate the COVID-19 virus, I know that too. But it might just help someone suffering from these effects to survive. I do know that…and that is all I am suggesting…let’s save one, then two, then more. Are you with me? If I can help you in any way, please don’t hesitate to ask…
If you are, THANK YOU. You don’t have to comment on this or do anything for me to see it…I just want action. Take action…we will all benefit from it in the end. Thanks for taking the time to read my rant…it just really set me off today seeing how others are preying on the misfortune of others. And I didn’t want to see that happen. Take care…be safe…say isolated!
