Going BEYOND DIFFERENTIATION™ is FOUNDATIONAL
Understanding where going BEYOND DIFFERENTIATION fits inside your organization is critical for you to be successful. If you understand where it fits, the transformation will be incredibly successful. It will transform your organization well into the future and allow you to eclipse your competition...continuously.
Going BEYOND DIFFERENTIATION™ is NOT STRATEGIC
You have your business strategies for how you want to grow your business. Things such as add new products/services, tap into new markets, open up more channels, build additional products/services, outsourcing, etc. These are strategic initiatives and typically last 1 - 3 years. Then they change.
Going BEYOND DIFFERENTIATION™ is FOUNDATIONAL...it becomes the core of WHO YOU ARE
The cornerstones of The "REMARK"able Triangle™ allow you to go BEYOND DIFFERENTIATION. They are the foundation of your CULTURE. They are the cornerstones by which your company operates. THEY DON'T CHANGE...only get better and better every day. For example, when you are focused on building TRUST, this isn't a short-term initiative...it becomes who you are and you work hard to build more of this every day. It becomes part of the rock solid, immovable FOUNDATION of your business. Your audience will learn this is your character and who you are as a company and come to rely on it...unlike your competitors.
Products/Services are CONTSTANTLY CHANGING and difficult to DIFFERENTIATE
There are two big issues with Products and Services. First, they change because they have to for you to stay competitive. Second, they can rapidly become "commodities" where the audience shops them based on commodity factors (price, terms, availability, and location). Both of these factors make them short-term at best and under constant change. It's why they don't DIFFERENTIATE very long. It's why DIFFERENTIATION isn't DIFFERENTIATING any longer.
The Cornerstones of the "REMARK"able Triangle™ help you go BEYOND DIFFERENTIATION™ and never change
This is the PRIMARY REASON why businesses focusing on going BEYOND DIFFERENTIATION™ dominate and eclipse their competitors. They are building a foundation on cornerstones that NEVER CHANGE and only get stronger and stronger. When your foundation is built on TRUST, giving your customers a WOW EXPERIENCE, and you are consistently HELPING them improve their lives/business, there isn't a competitor out there that can beat you year after year. Sure, they can drop their prices and change products or services, but those are temporary...they don't last. These cornerstones can last a lifetime and establish your BRAND as one who is CUSTOMER OBSESSED. This wins...year after year.