Have you ever clicked on or checked one of the million ads offering to give you substantially more website traffic? Most have at least clicked once over the past 5 years…if for no other reason than to just see what tricks they might have that could increase the coveted traffic everyone believes is the Holy Grail.
And how many actually hired one of these firms to generate traffic for you and your company? From my experience and talking with business owners that took this step, two primary things happened. First, they either didn’t get the traffic (some even lost their rankings because of the tricks the company used) or the got lots of traffic…most of which was not the customer they wanted…but they got traffic. There are lots of tricks out there today to get website traffic…but should you take the bait and check it out?
Here’s another question you might want to be asking…DO YOU REALLY CARE?
Getting more “eyeballs on your site” to me is like the old cold calling game. It’s a numbers game. Go after and get lots of “leads” and maybe someone will be the right customer and buy. This is a dead model in today’s world. To use a fishing analogy (since I am in the PNW) when you cast your net into the ocean you catch a lot of fish. But if you only want salmon, you have to sort through a ton of fish to find the one salmon you caught with your nets…your chances are one on a million. There is a better way…
Want a GUARANTEED way to find more salmon? Fish for only salmon!! Sounds simple…because it is when you realize you’re really only wanting salmon. Translation…find the customers you really want and desire to have…the ones that will set your business on fire and that match your core values as a company. Then give them the most incredibly remarkable experience you can…every time they interact with you and with every interaction. When this happens, they can’t wait to tell other customers…who are just like them…about you. Translation…they tell other salmon.
When your prize is more eyeballs and more traffic, you are really saying you want to stay in the “Industrial Revolution” which for all intents and purposes sadly ended at the turn of the century. And unless you have the very best “commodity” product that can beat everyone on price and terms, you will lose in this new “Customer Economy” we live in today. “Spraying and praying,” as they used to call it, doesn’t work when the customer can choose among many competitors that can offer pretty much the same product or service.
So the choice is to use techniques where you can get the “one in a million” return and drive lots of traffic and eyeballs to your site or simply rock your customers with the most remarkable WOW experience they have ever had and let them send all the salmon to your site.
YOUR CUSTOMERS ARE THE BEST FISHERMEN YOU HAVE AVAILABLE…THEY BOTH KNOW WHERE THE SALMON ARE AND THEY TELL THEM TO GO TO YOUR SITE AND CHOOSE YOUR COMPANY.
This is the ultimate for generating and delivering FREE CUSTOMER TRAFFIC.
