If you have followed WOM10 you have a pretty good idea of what I blog about – Word-of-Mouth on Steroids, how you create it and achieve it with the proper use of Social Media (and I emphasize the word “proper”).But for those who really know me, the real core of what I am completely committed to and passionate about hasn’t has as much emphasis placed on it as I would have liked. This is the “Holy Grail”, the “End Game” or the “Pinnacle” of what everyone wants to achieve from their Customers, Partners, Employees, and even personally – ADVOCACY.
What exactly is ADVOCACY? I have a very simple definition. It is “where you have a trusted relationship with someone who ‘proactively’ talks you up to their friends and colleagues“. They have a high degree of trust, a solid relationship, and you are “top of mind” when they have a conversation or write.
ADVOCACY is one of my passions and goals for any organization – it is what I focus on whether it is with a client, building relationships or helping others improve their business or personal life. If you have achieved ADVOCACY, you are at the top of the pyramid. Since I am so passionate about this topic and believe we are in a “game changing” time, I want to talk about it and share what I know and what I experience. It is the world where Social Media, Customer Experiences, and Word-of-Mouth “intersect” and work together
I have decided to create a blog focused on helping others learn the importance of it and how they can use this simple, yet often misunderstood concept to help them. My focus is on “what it takes to create and build ADVOCACY and how it will help you grow your organization and relationships”. The blog is called THE NEW ADVOCATE. I hope you will not only check it out, but engage with me and share your thoughts, ideas, and stories. The more experiences we have to share, the faster and deeper we can all get there. See you on the other side…
