Today many businesses face a huge epidemic...they aren't "truly" DIFFERENTIATED and have become COMMODITIZED. Their PRODUCTS and SERVICES aren't differentiating them like they did in recent years. The result...businesses look the same in the eyes of their customers.
When businesses look the same to a customer, they make their buying decisions based on one or more of the FOUR COMMODITY FACTORS...
- Price
- Terms
- Availability
- Location
When companies rely on their PRODUCTS and SERVICES as their primary basis for differentiation, the result is declining sales, higher cost of customer acquisition, lower customer (and employee) retention/loyalty, and lower profitability.
Brands may be known but don't stand out. They become ubiquitous and get lost in the crowd...not differentiated. Customers are left to decide who to buy from based on one or more of the above four Commodity Factors. But there is a solution to this problem...going BEYOND DIFFERENTIATION™. Businesses who have created a Customer Obsessed Culture compete at an entirely different level and elevate their business above their competitors in the eyes of their customers.
Business Leaders say they are experiencing one or more of the following today...
If any of these describe your company and the issues you are facing in the market, you aren't alone. The MAJORITY of companies are experiencing one or more of these today. They are all a result of not being DIFFERENTIATED in the eyes of their customers. They are competing in one or more of the FOUR COMMODITY FACTORS and relying on their PRODUCTS and SERVICES to be their primary differentiator. It isn't working.
Fortunately, it's just where you are...not where you have to be.
There are ways to wipe out all of these issues. It starts by creating a culture that focuses on solutions that have a "long tail" of benefits that last well into the future. And it can happen faster than you think!
If any of these issues describe where you are today, we would encourage you to Learn More. You can move past these issues and become “REMARK”able™...truly DIFFERENTIATED and UNIQUE in your industry (regardless of what type of business you are in). It happens when you go BEYOND DIFFERENTIATION™. It can put you in the enviable position of being THE ONLY ONE your customers want to buy from and work with. You just have to decide 2 things...
- Is it critically Important to your future success
- Are you willing to Change
If you are...together we can make it happen! You CAN achieve true and lasting differentiation for your business and brand in the market...guaranteed!
You can set your business apart from your competitors who are slugging it out competing with each other in the Commodity Factors while you are creating an army of Advocates and Marketing Agents™. NOW you can increase your profitability, CLV (Customer Lifetime Value), customer (and employee) loyalty and retention, and a host of other benefits...while becoming THE ONLY ONE your audience tells others about And, most importantly, you can become “REMARK”able™.
Are you ready?