Everyone knows the Newlywed game. It’s where two newly married couples compare their answers to the same questions to see how well they know each other. What if you played this game with your customers…how well would you do?
How well do you think you know what your customer would say about the interactions…customer experience…they have with your company? What if we put all your employees through the game? How well do you think your employees know your customers? How much of the time do you think you would be in agreement with such things as…
- What’s the one thing that really bugs your customer(s)?
- What’s the one area that they wish you could improve in?
- On a scale of 0 – 10, how high would they rate you on the customer experience you deliver to them on a consistent basis?
- On a scale of 0 -10 how high would they rate you on your responsiveness to their needs?
- What are the top 3 issues…or maybe the top issue…your individual customer wishes they could solve that would help their own business?
- Ask them to write one sentence to describe their experience with your company, are the words WOW, Incredible, Amazing, Awesome, Remarkable, Memorable, or Unexpected enter into their sentence?
- Do they feel you are “customer centric” or “product/service centric” when it comes to how you run your business?
- If asked who they think you put first in all your decisions about how to improve your business, who would they say?
- I think you get the idea of the questions here…
Anyone want to play?
Ever wonder why your customer isn’t out there on the social media channels raving about you to their friends, family, colleagues, business associates, or anyone else that will listen? Hopefully you are just a bit closer now to figuring out the answer…
