Does it matter how many visitors you get on your website, or pages viewed, or ranking on Google, or a host of other measurements if you aren’t talking to an audience that wants what you offer?
There are lots of “tricks” today to get a person on your pages…that isn’t rocket science any longer. There are plenty of “tricksters” available to show you how to make this happen. But does it really matter if they really don’t care about you, what you offer, or the experience you can deliver…it just isn’t relevant.
Why not take a different approach to SEO…find an audience that truly wants to interact with you, see what you are doing, hear what you are talking about, and purchase what you are selling (product or service, B2B, or B2C).
When you find this audience, and only when you find this audience, do the SEO analytics matter…because they are telling you what an “engaged audience” really likes about your online presence. Without this…it’s just meaningless analytics. And while the numbers might sound great, they aren’t going to help you build a loyal audience of “Advocates” that sing your praises…just doesn’t happen.
And don’t forget what happens when people are engaged…they tell their friends and colleagues. They spread “word-of-mouth”…lots of it…to thousands…most of which are also the “right” audience because people connect more with people with similar interests. This is how you create “word-of-mouth on steroids.” Let you audience help you connect with others that value the great things you do or sell. It starts with just one person in an audience that is “right” for your business. Let it grow from there…
Oh yea, and the SEO…it will take care of itself and the numbers will finally be meaningful.
