When we first launched our seminars, we were convinced that education about the tools of Social Media was the core message. As time progressed and the market martured, we came to realize that social media is really an accelerator channel for the most effective form of marketing – Word-of-Mouth. Thus, we now emphasize the real value of these new tools for business.
With these new social media tools, Word-of-Mouth is literally rocket fuel driven. Word-of-mouth thrives on authenticity, personal passion, experience-sharing and more. These communication characteristics are the very same as those fueling social media’s popularity. Social media thrives on the genuine. And it is thriving against filtered, sterilized, generic messaging put out by impersonal corporations…..and other groups.
The other key aspect that Word-of-mouth thrives on is building Trusted Relationships that leads to Engagement and Advocacy. Social media, when set up and designed correctly, can be a massive weapon to helping you and your organization build more trust and build deeper and stronger relationships. We no longer live in a WEB 2.0 world of “broadcast messaging” – we live in a WEB 3.0 world of building trusted relationships and social media leading to creating strong advocates.
In a nutshell, it is all about “getting more of the ‘right’ people talking about you more – proactively.” That is at the heart of Word-of-Mouth on STEROIDS…
Feel free to contact us if you have any questions or comments:
Blaine Millet
blaine@wom10.com
425/260.6264
