Customer Experience, Customer Experience 2.0, Customer Focused, Customer Service, Engagement, Interaction, Leadership, Market Differentiation, Social Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Buy from your own company

Word-of-Mouth is generated because of the “extremes” not the normal. If someone has a ...

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Advocates, Customer Experience, Customer Focused, Expectations, Market Differentiation, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Flip the ICEBERG

“Image courtesy of federico stevanin / FreeDigitalPhotos.net” Is there anyone out there who hasn’t ...

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Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

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Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

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Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

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Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

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Business Strategy, Customer Experience, Customer Loyalty, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Promises” – still the foundation…

This week I was in a discussion with a new client about their business ...

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Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

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Advocates, Helping, Passion, Pull Marketing, Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

The Best WOM isn’t about Reciprocity

WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on ...

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