Advocates, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The Fly and the Shotgun…

Think of a time when you have been enjoying a picnic, some private time ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Important are your Customers…REALLY?

“Image courtesy of imagerymajestic / FreeDigitalPhotos.net” Who hasn’t heard the phrase, “Do what I ...

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Advocates, Customer Experience, Customer Focused, Helping, Market Differentiation, Pull Marketing, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Who do YOU want Talking about YOU…

“Image courtesy of cooldesign / FreeDigitalPhotos.net” People ask me all the time, “Isn’t it ...

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Customer Experience, Customer Experience 2.0, Customer Focused, Customer Service, Engagement, Interaction, Leadership, Market Differentiation, Social Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Buy from your own company

Word-of-Mouth is generated because of the “extremes” not the normal. If someone has a ...

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Customer Experience, Engagement, Leadership, Market Differentiation, Mind Shift, Strategy, Word-of-Mouth

Happy Easter…time to renew

Happy Easter everyone…I hope this is a special day for you and one you ...

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Advocates, Customer Experience, Customer Focused, Expectations, Market Differentiation, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Flip the ICEBERG

“Image courtesy of federico stevanin / FreeDigitalPhotos.net” Is there anyone out there who hasn’t ...

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Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

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Brand, Customer Experience, Engagement, Interaction, Market Differentiation, Pull Marketing, Push Marketing, Results, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

BE the “Clown” – BE “Memorable”

With the upcoming 4th of July holiday coming up, it made me think of ...

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Advocates, Blogging, Business Strategy, Customer Experience, Customer Focused, Engagement, Interaction, Mind Shift, Relationships, Social Media, Social Media for Executives, Social Networking, WOM on Steroids, Word-of-Mouth

ALL Generations use Word-of-Mouth

It happened again last week…when I was giving a speech, someone asked me who ...

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