Having fun is part of life…it is, well, fun. It’s an emotion we have that makes us feel happy and is something we generally want to repeat. Everyone wants to have fun…but does just having fun create a memorable experience? Not really…it is fun but not necessarily memorable. It may have a short life, meaning it was fun but now the fun is over.
For example, let’s take a normal ride at Disneyland. You go on the ride and you thoroughly enjoy yourself…it was a lot of fun. But if something didn’t happen that was surprisingly delightful, it probably won’t be that memorable. It will be enjoyable, but not memorable.
What is a “memorable experience”? It’s one that keeps replaying itself in your head and touches you emotionally to a point where you are also anxious to tell others about it. The experience can be something you see, hear, or actually participate in along the way. It touches you in such a way as to cause your brain to want to replay it and experience it again and again. It has a long life to it and as such you are generally more inclined to want to tell others…share the experience.
For example, think back to the movie “BIG” with Tom Hanks when he played the huge piano in the toy store. This was unusual…incredible…amazing…surprising…delightful…and memorable. If you ask someone about this particular segment of the movie, people will remember it and talk about it with a great deal of excitement.
Yes, it was fun…AND it was memorable. This combination takes FUN to a new level…a MEMORABLE EXPERIENCE.
What about your business or non-profit or other type of organization? How do you create a “memorable experience” that will capture your audience, get them talking about you, spreading word-of-mouth, and wanting them to tell others on a regular basis? There are lots of examples of this out in the market (leave a comment, DM me, or shoot me an e-mail and I’ll send you some links). I have one you might enjoy…fun, yes…an experience…absolutely! Less than 2 minutes of fun and a memorable experience…
How many memorable experiences are you creating today in your company or organizations? Are you even creating any? Are they consistent and repeatable? Are they planned out with Customer Experience Maps? This is what separates the very best companies from the pack in their industry.
How is your company creating “musical steps” for your customers? Are you doing things that create “memorable experiences” with your customers and employees? Regardless of whether you sell a product or provide a service, there are many opportunities to deliver “ah-ha moments” to your customers that they will share and tell others about. This is what creates differentiation that gets talked about and allows your customers to “do your marketing for you.”
