News hasn’t changed…it is still important and it is still the drug of choice for everyone. Who doesn’t want to know the latest happenings in their community, city, state, country, and even the world? The only difference is “how” you get your news, not that it isn’t important or desired.
With the advent of the internet and social media, two things changed. Speed. Source.
Speed…no longer is waiting until 5 O’clock or the next morning satisfactory. By then, it falls into the category of “old news.” And no one gets excited about old news because there is new news on its way. Speed has become the new drug for everyone. We want it NOW…and we can get it.
Source…no longer are we relying on central sources and news channels/newspapers for news. It comes at us from everywhere…usually right from the source or people near the source. We have become addicted to authenticity and traditional sources have proved authenticity isn’t their primary objective. After it has been screened, scrubbed, manipulated for the right message, and staged, we would get it. Today it is being shot on personal video and recorded and reported. We want it REAL…and we can get it.
Today these are both how news is absorbed. But there is a broader aspect to this…beyond the news. Think of this in light of your business. Does your business have news? Does it have updates about customers, employees, and industry? How is this being disseminated to your audiences? Newsletters (print or online)? Monthly? There is a reason no one reads these any longer…they don’t have the “speed” and they aren’t from the “source.” What if you had your audience participate…in real time…with news and updates? Would this change how people viewed your company?
It’s time to think differently for your life…and your business. Ask your team how you are delivering your content and information in regard to Speed and the Source. The answer might change how you decide to communicate with your customers and others…
