Your product works as described. WOW…was that unexpected? Probably not or the person wouldn’t have bought it. Today, there is such a plethora of products available and easy to find that if yours doesn’t deliver exactly as described and promised…your customer leaves.
Products that deliver as promised is the “norm” and is “expected” today. This isn’t remarkable any longer. Believe it or not it was not that long ago this was the case…but now there is worldwide competition and it is great competition.
No one talks about the products that deliver what they are supposed to any longer. They talk about those that are remarkable (deliver something over their promise) or are disappointing (deliver less than what is promised). These get talked about today…and shared…and spread via social networks.
But they don’t have a “long tail” in the conversation. The “Experience” they had while purchasing or after purchase is what has the long tail today. If you give a remarkable experience (delivering an experience over their expectation and your promise) or you give a disappointing experience (delivering and experience less than their expectation or just plain bad), these get talked about…a lot…and for quite a while…and on social networks…a lot (this needed repeating)…possibly even virally.
People like to talk about their experiences far more often and in far more depth than the product or service you offer. So if you are looking for ways to get people sharing and talking and spreading the word about you and your product/service,
